1.Segmentation

• • Divide the market into clear customer segments based on needs, preferences, and behaviors.
  • Identify the most profitable segments to target.

2.Targeting

• • Select the key customer segments that align with the brand’s capabilities and objectives.
  • Define strategies for engaging and acquiring target customers.

3.Brand Objective

• • Establish the brand’s vision, mission, and goals.
  • Define what the brand aims to achieve in the short and long term.

4.Strategy

• • Develop a high-level approach to achieve brand objectives.
  • Align marketing, product, and communication strategies to ensure a competitive edge.

5.Positioning

• • Define how the brand differentiates itself from competitors in consumers’ minds.
  • Craft a Unique Selling Proposition (USP) and key messaging.

6.Branding

• • Create the brand identity, including logo, colors, tone of voice, and visual style.
  • Build emotional connections with consumers through storytelling and consistency.