Business Development & Implementation
- R&D (Policies and Procedures)
- Develop new product concepts or refine existing offerings based on consumer insights.
- Set clear operational policies and quality control procedures.
- Strategy Gears
- Align different strategic elements that drive the marketing plan forward.
- Components include:
- PR & CSR: Enhance brand reputation through public relations and corporate social responsibility initiatives.
- Integrated Marketing Offering: Ensure all brand communications are consistent across channels.
- Marketing Plan Pillars
- Define core elements of the marketing strategy:
- Products Strategy: Portfolio management, pricing, packaging, and innovation.
- Promotions Strategy: Sales incentives, discounts, and promotional campaigns.
- Communication Strategy: Messaging, advertising, digital marketing, and media planning.
- Engagement Strategy: Customer interaction, loyalty programs, and retention efforts.
- Define core elements of the marketing strategy:
- Marketing Plan
- Consolidate all strategies into a structured marketing plan with budgets, timelines, and execution phases.
- Action Plan
- Break down the marketing plan into specific, actionable steps for execution.
- Assign responsibilities, set deadlines, and allocate resources.