Marketing Between Illusion and Reality… Where Do You Start? Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts In the world of restaurants and food industries, the same questions keep coming up: How do I market? Why have my sales dropped? What plan will bring me back into the game? The truth is, the […]
No Difference, Boss” … The Devil’s Steps in F&B Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts Across my 26 years in the food and restaurant business, I’ve seen a common trap that quietly destroys brands. I call it the devil’s steps. It usually starts with tough times—higher costs, inflation, and pressure on […]
Profit Lies in the Mix Ahmed Samir Ragab, Food Marketer, MD Food-Xperts The Myth of Fixed Ratios… and the Truth About the Mix That Really Wins In the world of trade, retail, and restaurants, reality is always in motion: sometimes wholesale, sometimes retail, sometimes direct distribution, sometimes indirect. Every channel has its own pricing, every […]
The Saudis Said It Loud and Clear: “We are not “the Consumer” Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts This week, I had the pleasure of sitting down with one of our key partners in Saudi Arabia — Namaa Al Tharawat, the powerhouse behind some of the Kingdom’s well-known brands: Nakhet Al […]
Temry… “Good Is Never Good Enough” Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts Most of our relationships with clients eventually evolve into friendships — not just business partnerships that end with a completed project. And that was exactly my journey with Khaled El-Anany, a major shareholder and the Managing Director of
Shaheen Coffee & There Is Still Some Passion Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts This month, we had the opportunity to attend the Food & Beverage Exhibition in Riyadh, Saudi Arabia — a growing event that will soon be positioned among the region’s most important trade shows. But what truly captivated […]
From the Land of the Pharaohs: Cleo’s Garden – A Story in a Bottle Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts Some products arrive to tell a story. Cleo’s Garden isn’t just olive oil. It’s a narrative—planted, nurtured, harvested, and bottled with one purpose: To say to the world, “This is Egypt.” […]
From Glass Noodles to a National Snack Favorite: How Food-Xperts Helped Shape the Spuds Success Story Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts When The visionary entrepreneur Samy El Ansary, founder of Spuds, walked into the Food-Xperts office, he had a clear ambition. His company already had a robust B2B and export […]
El Abd – A Story of Ethics, Know-How, and Humbleness Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts Some brands are built to sell. Others are built to last. But a very rare few… are built on ethics, humility, and deep-rooted know-how — and these are the values that define El Abd. El […]
Batates & Zalabya: 20 Years of Happiness Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts Batates & Zalabya started from a heart full of love… and only then were the plans drawn. Yes, it began from the heart. Back in 2005, Aly Badawy, founder of Batates & Zalabya, and Khaled, his partner and […]