Batates & Zalabya: 20 Years of Happiness Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts Batates & Zalabya started from a heart full of love… and only then were the plans drawn. Yes, it began from the heart. Back in 2005, Aly Badawy, founder of Batates & Zalabya, and Khaled, his partner and […]
Understanding International Market Trends: The 1st Key to Local Success Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts In today’s fast-paced and interconnected world, keeping an eye on international market trends is no longer just a nice-to-have but a must-have for businesses looking to succeed locally. Understanding what’s happening in glo
The Overlooked Priority: Studying Supply Before Demand in Market Analysis Ahmed Samir Ragab, Food Marketer, MD Food-Xperts Market analysis often prioritizes understanding demand—consumer preferences, market size, and purchasing behavior—over other considerations. While this demand-first approach is essential, it frequently leads to significant oversight: the
From Global Trends to Local Insights: Understanding the Consumer Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts Success in the world of restaurants and fast-moving consume
Inside-Out: Why Internal Analysis is the Final Step Before Strategy Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts In our previous articles, we explored the critical pillars for any business considering a new venture or strategy: starting with a global market perspective, then validating supply chain feasibility before getting excited by demand