From the Land of the Pharaohs: Cleo’s Garden – A Story in a Bottle

Ahmed Samir Ragab, Food Marketer, Founder & MD of Food-Xperts

Some products arrive to tell a story.

Cleo’s Garden isn’t just olive oil. It’s a narrative—planted, nurtured, harvested, and bottled with one purpose: To say to the world, “This is Egypt.”

When we at Food-Xperts partnered with El Dakahlia Group, our goal wasn’t just to create a design or launch a product. We aimed to craft something truly worthy of pride—something that reflects heritage, elegance, and purpose.

We asked ourselves: If Cleopatra were to choose a pure, healthy product—what would it be? Surely not any generic oil. She’d want something from her own land. Something that matched her essence. Something that deserved to bear the name: From Cleo’s Garden.

And from there, the concept of Cleo’s Garden was born— A name, a visual identity, and a royal character.

The oil itself is pressed from premium olive trees, with meticulous care from soil to seal. And the packaging? Nothing is random.

A tall, slim bottle in matte green evokes calm and reflects luxury. A golden, hand-drawn typeface lends a royal touch. Every detail—from the olive branches embracing the logo to the sketch of land and harvest at the base—tells a story of origin, not just appearance.

It’s proudly Egyptian—but it belongs to shelves across Paris, Munich, or Oslo. And that’s not marketing or advertising shout. That’s the vision.

Cleo’s Garden was created to make a European shopper pause, hold the bottle, and ask: “Who made this? I love it.”

The answer? A team that loves their craft. A collaboration between Food-Xperts and El Dakahlia—people who understand branding as deeply as they understand taste.

We didn’t aim for a product that’s “respectably local.” We aimed for something proudly global.

Cleo’s Garden isn’t just olive oil. It’s proof that Egypt can speak a new language of excellence—elegantly, authentically.